Brand-Trust Enhancing Sales Promotion through Online Shopping
نویسندگان
چکیده
منابع مشابه
Conversational Sales Assistant for Online Shopping
Websites of businesses should accommodate both customer needs and business requirements. Traditional menu-driven navigation and key word search do not allow users to describe their intentions precisely. We have developed a conversational interface to online shopping that provides convenient, personalized access to information using natural language dialog. User studies show significantly reduce...
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At present, most e-commerce websites are low in social presence. Thus in contrast with traditional face-to-face business settings, they are difficult to satisfy online consumers’ social needs for interacting with other humans. Following this perspective, a significant number of literature calls for a need to improve e-commerce web sites’ social presence in addition to the well-recognized aspect...
متن کاملEnhancing Trust Online
Computer security and doing business online are issues that everyone is very anxious about at the moment, but the main interest is making money not philosophy. At present, the untrustworthiness of the Web is one of the main obstacles for the developing of services there, as well as for their increased use. For example, the renowned usability expert Jacob Nielsen has written about the current cl...
متن کاملCompetitive information, trust, brand consideration and sales: Two field experiments
☆ This research was supported by the MIT Sloan Schoo Digital Business at MIT (http://ebusiness.mit.edu), and a manufacturer. We gratefully acknowledge the contributi tors, research assistants, and faculty colleagues: Hunt Braun, Luis Felipe Camargo, Daria Dzyabura, Patricia Haw Nick Pudar, Daniel Roesch, Dmitriy A. Rogozhnikov, Joy Catherine Tucker, and Juanjuan Zhang. ⁎ Corresponding author at...
متن کاملTrust , Brand Consideration and Sales : Two Field Experiments by Guilherme
Business at MIT (ebusiness.mit.edu), and an anonymous US automobile manufacturer. We gratefully acknowledge the contributions of our industrial collaborators, research assistants, and faculty colleagues: Abstract Two field experiments examine whether providing information to consumers about competitive products builds trust. Established theory suggests that (1) competitive information leads to ...
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ژورنال
عنوان ژورنال: International Journal of Digital Entrepreneurship and Business
سال: 2020
ISSN: 2723-5432
DOI: 10.52238/ideb.v1i1.14